To Tweak or to Redesign? That is the Question.
You've been pushing the limits of your nonprofit's website for quite a while now. You're posting things as "resources" when they are really events. The homepage is overflowing because your boss says "EVERYTHING is most important!" You hate how it looks. And the topics and categories are totally out of control, with duplicates, misspellings and things you don't even do anymore.
Is it time for a whole new website?
Most websites with content management systems can be tweaked to address some of these challenges. You might need a little help from a vendor who specializes in your CMS, but it may be more affordable than you think. Some mini-projects that could help you get more mileage from an existing website:
- Adding a new content type, so you can properly add and categorize events.
- Revising the layout of the homepage, to present and prioritize different types of content than you currently do.
- Systematically incorporating more photos, to make your content more engaging.
- Cross-referencing content, by automatically listing "related items" in the sidebar next to the piece someone is reading.
Or are you further beyond the limits of your current website? Here are some situations where it might be time to consider starting fresh:
- Going multilingual. Sites with more than one language often need a different infrastructure than their single-language counterpart would.
- Shift in your organization's mission. Depending on the change, it could mean that you need a whole new content strategy. Keeping the old site might be like trying to fit a square peg into a round hole.
- Very outdated software. If your site is still running Drupal 5, it's time to move on! Not only will you and your supporters be happier with newer tools, but you and your information will be much safer from hackers and those with malicious intent.