"Prevent Obesity" Widget
Have you seen the new widget from PreventObesity.net?
I like this for a lot of reasons. For starters, the colorful design and playful font of the words "prevent obesity" greet me with me a sense of optimism.
Soon after the mood is set, I see the alarming increase in the obesity rate over the past 50 years. Then I grab the slider on the left side, and move it up and down to see how a higher or lower obesity rate would affect health care costs and average lifespan. This scares me, BUT--
Instead of feeling despair and reaching for chocolate, I feel hope and call to action. I click through to learn more. I register myself as part of the movement. (And then I go for a bike ride).
There's some good psychology in action here. I've become aware of the issue, learned a bit more, and seen myself as part of the solution. Yes, it's a big problem, but I don't feel distant from it or powerless.
Beyond the psychology, another thing I like about this widget (and the whole network behind it) is that it's distributed. It's not just another website competing for traffic -- it's a hub for people who care about this issue to take the tools TO THE PEOPLE, wherever they may be. It pushes the information out, rather than trying to pull the people to the information. It capitalizes on people's existing networks and relationships, rather than trying to compete for attention.
What other networks take this approach? And what do you think of their efforts and successes?