Tips on Writing for the Web

be concise!

Earlier this year I put together this summary of tips on writing for the web, at a client's request. I've found myself going back to it several times since then. Hope it helps!

Read this article by Jakob Nielsen (very well-known expert on web usability). It’s old, but still very relevant: “How Users Read on the Web.” In addition, here's my bullet-point summary of how to write for the web, combined from the Nielsen article as well as several others.

Be concise.

Make it scan-able.

  • Use short sentences.
  • Use meaningful subheadings, not “clever” ones.
  • Avoid long paragraphs or large blocks of text.
  • Use descriptive titles.

Use the inverted pyramid structure.

  • Start with the conclusion.
  • Present remaining points in order of decreasing importance.

Make it credible.


great simple tips on writing, very straight forward.


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
By submitting this form, you accept the Mollom privacy policy.

Stay in the loop!

Sign up for occasional updates on Margaux's new podcast, the Yoga of Nonprofit Communications!

* indicates required