You've been pushing the limits of your nonprofit's website for quite a while now. You're posting things as "resources" when they are really events. The topics and categories are totally out of control. You hate how it looks. Is it time for a whole new site, or can you tweak this one and make it last a while longer?
Even though most of the talk about social media is around engagement, there are other ways it can be useful. Learn how small foundations can cut through the noise on Twitter and find some of their grantees' success stories.
Nonprofits are beginning to use iconography -- establishing a recognizable, visual symbol to correspond with an area of focus, and repeating it as a visual cue throughout the site -- to categorize content on content-rich websites.
Here's a brilliant example of a web-based data visualization tool, which helps people see patterns in what would otherwise be a pretty overwhelming set of information -- human migration between countries, worldwide.